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Orlando EDC launches Obassador campaign

Posted by Amanda Roche on Oct 14, 2016 3:51:04 PM

Josh_Jenny_Ricardo.jpgThe Orlando Economic Development Commission (EDC) launched the “O”bassador campaign at the Abbey in Downtown Orlando. The “Obassadors” are social media influencers from diverse backgrounds who are heavily involved in the Orlando community. These Orlando social media ambassadors, dubbed “Obassadors”, are charged with sharing their voice, story and vision of Orlando with the world through social media engagement. The program aims to amplify the story of Orlando as a great place to live, work and play.

The Obassador program is a natural expansion of the Orlando EDC’s branding campaign, “Orlando. You Don’t Know the Half of It.” Initially targeted towards site selectors and c-suite executives researching Orlando as a business location, the Obassador program extends the campaign by adding depth and dimension to the Orlando brand from a cultural and quality of life perspective.

stations_2.jpgAs targeted media influencers, Obassadors are charged with the duty of sharing their story of “the other half” of Orlando – a vibrant and inclusive community that includes diverse industries outside of the well-known tourism industry driven by Orlando’s large attractions and theme parks. The main goal of the social engagement campaign is to educate, empower and entrust social media users to share and author unique content that adds depth and dimension to Orlando as a place for both business and personal prosperity. 

Check out more pictures from the Obassador Kickoff Party on Facebook here.

For questions, comments or interest in becoming an Obassador, please contact:

Amanda Roche

Associate Director, Marketing and Communications

Amanda.Roche@OrlandoEDC.com

407.442.7159 ext. 223

Topics: Obassadors

News & Media Resources

The PR team at the Orlando Economic Partnership is your source for business news in Orlando, providing you with story ideas about trends, people and companies; statistical information and background; offering expert sources; and connecting you with community leaders.

Media Contact: Laureen Martinez

Senior Director, Marketing & Communications
P/ 407.422.7159 x204
C/ 407.242.3982
Laureen.Martinez@Orlando.org

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