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Businesses in Orlando uniting around branding campaign

Posted by Alana Siceloff on May 25, 2015 4:41:00 PM

EDC Orlando at AmwayThe campaign to highlight Orlando as more than a great place to vacation, but also an amazing place to live and work is gaining support from the business community in the form of financial and in-kind contributions. The “Orlando. You don’t know the half of it” campaign brands the region and showcases assets in an effort led by the Orlando Economic Development Commission (Orlando EDC).

Even celebrities are getting on board. Orlando Magic Hall of Fame honoree Shaquille O’Neal, Orlando City Soccer Midfielder Ricardo Kaká, Orlando Solar Bears Forward Scott Tanski and golf icon Arnold Palmer all lent their image to the campaign by recording the slogan on video. The Mall at Millenia recently began displaying the video ad on giant, multi-panel, high-resolution screens in the mall’s center court. The video, created by CYBIS using the branding concept crafted by Anson-Stoner, highlights Orlando’s innovations and amenities and showcases some of the regions many strengths to visitors and residents alike.

“Although the campaign looks to put Orlando in the consideration set as a place for businesses to expand or potentially locate, our research found that even many of our residents aren’t aware of all of the amazing things happening right here,” said Rick Weddle, president and CEO of the Orlando EDC. “Thanks to our branding partners, who are providing both financial support and invaluable in-kind donations, we have even more avenues to show residents and visitors the half of Orlando they may not know.”

When individuals attend Orlando Magic, Orlando City Soccer and Orlando Solar Bears games they will see the new business brand on the stadium sports screens and displayed along the field/courtside walls. A LYNX bus, wrapped in the business brand, is on the road in Orlando, while patients and visitors to Florida Hospital will see the ad played in rooms and lobbies. Highwoods Properties is rotating a pop-up banner with the branding message displayed in the lobbies of seven of its downtown Orlando properties. The Canaveral Port Authority unveiled two containers with the regional business branding message that can be tracked going around the world to different countries and ports. The Orange County Convention Center and Orlando International Airport are running the regional business branding TV ad on their digital monitors for visitors and residents alike. A digital version is also displayed on Clear Channel Outdoor billboards and Hyatt guests will view the ad on their hotel room televisions.

Business Branding Partners: 

  • AHS/Florida Hospital
  • Arnold Palmer Invitational
  • Bright House Networks
  • Canaveral Port Authority
  • City of Orlando
  • Clear Channel Outdoor
  • CNL Financial Group
  • CYBIS Communications
  • Darden Restaurants, Inc.
  • Duke Energy
  • Florida Blue
  • Florida Citrus Sports
  • Fox35
  • Full Sail University
  • Greater Orlando Aviation Authority
  • Greenberg Traurig
  • Harvard Development Company
  • Highwoods Properties
  • Hyatt Regency Orlando, Hyatt Regency Grand Cypress and Hyatt Regency Orlando International Airport
  • I-4 Business Magazine (SCB Marketing)
  • Lake County
  • Lockheed Martin - Mission Systems & Training
  • LYNX
  • Massey Services, Inc.
  • National Airlines
  • Orange County
  • Orange County Convention Center
  • Orlando City Soccer Club
  • Orlando Health
  • Orlando Magic
  • Orlando Science Center
  • Orlando Sentinel Communications
  • Orlando Solar Bears
  • Osceola County
  • OUC, The Reliable One
  • Parkway Properties, Inc.
  • SunTrust Bank, Central Florida Division
  • Tavistock Group
  • The Mall at Millenia
  • Tupperware Brands Corporation
  • University of Central Florida
  • Walt Disney World Resort
  • WFTV – Cox Media Group Orlando
  • WKMG TV 6
  • ZeroChaos

Branding Messengers:

  • AgileThought, Inc.
  • Asian American Chamber of Commerce
  • BRPH
  • Capital Communications & Consulting
  • City of Orlando Loop TV
  • Cresa Orlando
  • Cushman & Wakefield of Florida, Inc.
  • Doubletree by Hilton
  • Festiva
  • Filmscape Productions
  • Findsome & Winmore
  • Florida Business Interiors, Inc.
  • Florida Technology Journal
  • HCA Central Florida Regional Hospital
  • Highwoods Properties
  • Hispanic Chamber of Commerce of Metro Orlando
  • Holiday Inn Orlando-Downtown Disney Area
  • HuntonBrady Architects P.A.
  • JetBlue University
  • Lake TV - Hometown TV
  • Lake-Sumter State College
  • Nemours
  • Orange County Public Schools
  • Orange TV
  • Orlando Business Journal
  • Orlando World Center Marriott
  • Osceola TV
  • Prismatic
  • Sanford Chamber of Commerce
  • Seminole TV
  • Southern Strategy Group
  • Tews Company Inc.
  • Webster University

The anticipated economic impact over the next five years includes 17 percent more jobs; $600 million in additional income; $1 billion in new gross regional product and $2.2 billion more in sales.

Topics: News & Media

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The PR team at the Orlando Economic Partnership is your source for business news in Orlando, providing you with story ideas about trends, people and companies; statistical information and background; offering expert sources; and connecting you with community leaders.

Media Contact: Laureen Martinez

Senior Director, Marketing & Communications
P/ 407.422.7159 x204
C/ 407.242.3982
Laureen.Martinez@Orlando.org

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